Saturday, December 6, 2014

“I hope your day goes okay today” flyers

One quick story about hoping people have a nice day, while we're on the subject: Several years ago, I stood in the middle of Turlington Plaza at UF and handed out little flyers with “I hope your day goes okay today” written on them. Several hundred of them, in fact.



Turlington Plaza is one of the busiest places on campus, with people bustling from one building to another, so it’s a prime spot for businesses to hand out flyers. With everybody getting bombarded with commercial messages as they scurry to class, I liked the idea of using the same technique to silently hand out what is pretty much the least commercial message ever.

Many people would grab a flyer and mutter thanks—and then, after walking several yards, turn around with a big smile and say, much more enthusiastically, “Hey, thanks!”

A few people asked what the flyer was supposed to be advertising. I said it’s not advertising anything; I really just hope your day goes okay. They still looked a little suspicious.

One person handed the flyer back to me; on the back of the flyer, the words “You are beautiful” were written—which was really touching, especially since, at the time, I had kind of a weird mustache thing going on that was decidedly not beautiful.

Another person returned the flyer, saying, ominously, that he didn’t deserve to have a good day today. He left pretty quickly before I could ask what’s up.

But this was my favorite reaction: A big, muscular, fratty-type dude with a pissed-off face took a flyer and shoved it in his pocket without looking at it. I remember thinking that he so wasn’t the target audience for this sort of project. But then, an hour later, he walked by again; as he passed by, I offered him another flyer without realizing it was the same guy.

“No thanks, man—already got one!” he said happily, showing me the front of his binder. He had one of those transparent overlay binders; he had unfolded the flyer, smoothened it out, and slid it into the front of the binder, next to some photos of his friends. That kind of made me aww.

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